Embracing Digital Marketing
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BYTAVI is a project of the non-profit Center for Global Impact. They produce a fair-trade line of women’s clothing and handbags that are made by seamstresses in Cambodia and sold throughout the U.S. as well as in their boutique in Franklin, IN. Lindsey works as BYTAVI’s Brand Manager, while Jen is their Creative Manager. They both play a key role in digital marketing and we discuss how they focused on this aspect in 2020. Lindsey and Jen are talking about what has worked for them as they’ve developed (and executed) a social media strategy and planned a livestream event.
