We’re discussing storytelling, why it’s important, and how to develop a system to curate stories on a regular basis.
Tricia has worked at the Wesleyan Church headquarters for the past 11 years. She is currently an Assistant Editor in their communications department. Most of what she does involves writing, editing, and curating stores for their website,
Identifying the problem you are trying to solve is the first step. For ICC, they found that the more advanced choirs sounded so good that many parents didn’t think their child was good enough to get into a choir. So, they made a series of videos and each video focused on the story of one child in the choir, and the
Riley Children’s Foundation is a healthcare organization, and we are in a healthcare crisis. They wanted to respond to immediate needs, and donors wanted to be a part of that. Many of the families with children receiving treatment are already struggling, and the economic impact of the pandemic made the financial strain that much greater on these families.
Kevin discusses some of the challenges of those experiencing domestic abuse during COVID, often being quarantined with their abuser with no respite. Sheltering Wings has dialed up the intensity of their communications during this time, making sure social media posts are “bite-sized snippets”