Fundraising is all about strategy but what happens when things don’t go to plan. Sue Ann Werling shares how Brown County Humane Society changed their fundraising strategy to raise $3.2 million dollars in 2 years.
The Marketing & Engagment Podcast
A podcast all about exploring different tactics for marketing but also strategies and techniques to create lasting engagement with donors and customers. Hosted by Ryan and Lauren Sarver of 2355 Productions, a video production company based out of Indianapolis.
CGI does an annual Match Madness fundraising campaign, a take off of the NCAA’s March Madness, that uses a matching gift to encourage additional giving. When the tournament was cancelled due to COVID, they had to rethink the entire approach to the campaign.
We’re discussing storytelling, why it’s important, and how to develop a system to curate stories on a regular basis.