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The Marketing & Engagment Podcast

A podcast all about exploring different tactics for marketing but also strategies and techniques to create lasting engagement with donors and customers. Hosted by Ryan and Lauren Sarver of 2355 Productions, a video production company based out of Indianapolis.

Episodes

Reimagining Fundraising Campaigns and Events

Reimagining Fundraising Campaigns and Events

 
 
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CGI does an annual Match Madness fundraising campaign, a take off of the NCAA’s March Madness, that uses a matching gift to encourage additional giving. When the tournament was cancelled due to COVID, they had to rethink the entire approach to the campaign.

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