Meet our guest: Tricia Rife
Prior to the COVID stay-at-home order, Tricia’s team was deep into planning and producing content for The Wesleyan Church’s General Conference, which is held every four years and was quickly approaching. When the event was postponed, the team shifted their focus to producing resources and telling stories that would benefit the churches as they were making COVID-related changes.
Providing Needed/Wanted Content
Creating Community in spite of distance
Sharing Stories, both Big and Small
Sharing stories is a major part of The Wesleyan Church’s communications strategy. Tricia discusses the value of sharing both big and small stories — the variety of stories helps a variety of people relate. We have seen many organizations struggle with finding some of the less obvious stories to share. Tricia’s department has created a culture of sharing stories. They are regularly in contact with pastors and lay-people about stories of change that they are seeing in their communities. By staying connected and emphasizing the importance of the stories that they tell, they have an entire network to draw from.
Tricia shares some practical tips on how generate communication pieces that keep your organization connected. Her tips? Use consistent verbiage, have a strategy, and stick to deadlines.
Here are links to some of the stories Tricia references: