Meet our guest: Adam Rife
Repurposing space and equipment
What Clients are Doing
How Virtual Differs from Live
Speaking for a virtual event can have a very different feel than speaking for a live event. For some presenters, it can be difficult. It is essential that the presentation is planned and practiced prior to recording. Any mistakes have a tendency to be amplified in a virtual setting, as there are less environmental distractions for the viewer. Additionally, virtual events are often available for playback long after the event is over — since the event
The way the tech team communicates with clients and event participants in a virtual setting is also different than live. Markey’s has even created new staff positions to better facilitate virtual events. Adam reminds us that there is so much happening behind the scenes — even more than what has to be done for a live show. As a viewer, virtual events may seem easy to execute, but they’re not. Adam likens it to a television broadcast, which helps put it into perspective.
With each event, Markey’s is striving to handle the virtual format with even greater ease. When working with technology, there’s always the potential that your equipment
Additionally, putting a virtual event together still takes time. Although you remove factors such as venue reservations, catering, etc., the content and technical execution still take time to plan. Make sure you leave yourself enough time to feel confident in your event in all aspects. Hiring someone
We’ve talked about it before, but Adam also confirms that people are growing weary of tuning in to virtual events. So how do you combat that and make your event one that people want to participate in? Adam has seen people have success bringing in special guests, virtually of course. This has worked with celebrities and also presenters from other parts of the world. Additionally, virtual events may offer the opportunity to see someone presenting from home, an environment that wouldn’t otherwise be accessible to a viewer. By focusing on these things that are out of the ordinary, you can generate excitement for your event.