October 6, 2020

Technology for Events

2355 Productions
2355 Productions
Technology for Events

Show Notes

Episode 09

Meet our guest: Adam Rife

Adam is an Event Production Manager at Markey’s Rental and Staging. He communicates with clients to design and execute events, bringing his technical expertise to make sure everything goes as planned. Markey’s helps their clients create defining experiences through in-person, virtual, and hybrid events. As a trusted partner, they work with their clients to refine concepts, provide industry-leading equipment, and manage technology, ultimately creating smooth, successful events. You can follow them on Facebook, Instagram, and Twitter.


Repurposing space and equipment

Markey’s expanded their warehouse and training space last year and were able to transition the training spaces to virtual studios. They have also repurposed some of their equipment traditionally used for live events for use in the virtual space. A great lesson here (and one that we’re hearing again and again from our guests) is don’t be afraid to make a change! Just because you aren’t using your resources as planned, doesn’t mean that they can’t serve another purpose for you right now.

If you’re thinking of hiring Markey’s to run one of your events, Adam says that touring their space is really helping in understanding everything that goes into executing the virtual aspect. 


What Clients are Doing

Some clients have postponed their events until 2021, some have gone totally virtual, and some are taking a hybrid approach. More recently, some have kept their live event plans in place, incorporating stringent guidelines in order to gather safely. In short, Markey’s has seen it all, and they doing all they can to accommodate client needs across the board. 


How Virtual Differs from Live

Beyond the obvious, there are many things that make producing a virtual event different from a live event — on both the tech side and the content side.



Speaking for a virtual event can have a very different feel than speaking for a live event. For some presenters, it can be difficult. It is essential that the presentation is planned and practiced prior to recording.  Any mistakes have a tendency to be amplified in a virtual setting, as there are less environmental distractions for the viewer. Additionally, virtual events are often available for playback long after the event is over — since the event “lives on” planning and execution is really critical. 

Tech Management

The way the tech team communicates with clients and event participants in a virtual setting is also different than live. Markey’s has even created new staff positions to better facilitate virtual events. Adam reminds us that there is so much happening behind the scenes — even more than what has to be done for a live show. As a viewer, virtual events may seem easy to execute, but they’re not. Adam likens it to a television broadcast, which helps put it into perspective.

With each event, Markey’s is striving to handle the virtual format with even greater ease. When working with technology, there’s always the potential that your equipment (or some other aspect) will let you down. But the Markey’s pros are seasoned vets that are able to handle any issues that arise and put processes in place to keep them from recurring. 

Additionally, putting a virtual event together still takes time. Although you remove factors such as venue reservations, catering, etc., the content and technical execution still take time to plan. Make sure you leave yourself enough time to feel confident in your event in all aspects. Hiring someone (like Markey’s) to help you plan and produce your event is worth every penny. Your content will never live up to its potential if technology gets in the way.

Virtual Fatigue

We’ve talked about it before, but Adam also confirms that people are growing weary of tuning in to virtual events. So how do you combat that and make your event one that people want to participate in? Adam has seen people have success bringing in special guests, virtually of course. This has worked with celebrities and also presenters from other parts of the world. Additionally, virtual events may offer the opportunity to see someone presenting from home, an environment that wouldn’t otherwise be accessible to a viewer. By focusing on these things that are out of the ordinary, you can generate excitement for your event.


Links, etc.

Episode Transcript

These transcripts are computer generated

Ryan Sarver 0:11
Hello, and welcome to the marketing and engagement podcast brought to you by 2355 Productions. This podcast is all about exploring different tactics for marketing, but also strategies and techniques to create lasting engagement with donors and customers. I’m your host, Ryan Sarver, and this is episode nine. Confession time. We know it’s been a couple weeks since we’ve had a new episode. But things got a little busy around here. And as much as we love producing the podcast, we got to make some money too. So we’re glad to be back anyway. This week, we are talking with Adam Wright, who is with Markeys rental and staging. Adam has been a project manager for several years and helps design and execute shows 2020 has not been a great year for anyone, but especially for those in the event industry. Adam tells us a little bit about how marqise is helping those who still need to have some kind of event. And also, more importantly, some tips and things to think about if you yourself are still considering a virtual event. We know Adam pretty well, which means the conversation is pretty relaxed, and we have some fun. So we hope you’ll enjoy it and find something useful in it. With that said, let’s jump right in. Well, Adam, thanks so much for joining us.

Adam Rife 1:28
Well, thank you for having me today.

Ryan Sarver 1:30
Absolutely. And Lauren’s here as well. Oh,

Adam Rife 1:32
yeah, Lauren.

Ryan Sarver 1:33
Yes, that’s three of us here today, talking. So Adam, as we’re beginning here, tell us a little bit about who you are, where you work, what all you do. Yeah, so

Adam Rife 1:44
I’m a technical Guru is what I sometimes call myself a little guru there. So I am a project manager for Markeys ran on staging. And so what I do is the design aspect of shows the communicating with all the client aspect of the show, and then execution of the show as well. So I kind of do the whole gamut of the whole event show, per se, for marquees. So yeah, that’s what I do. And so I’m just a all around do everything guy. So

Ryan Sarver 2:12
yeah, and Markeys. It’s so I mean, if you’re in Indianapolis, I mean, Markeys is a very large company. Tell us like some of the big you do some really big things and some small things as well. So tell us about the kind of the range of the project Yes,

Adam Rife 2:24
work on pretty much any kind of conference that needs AV we can do it. We really can. And so from big scale to small scale, you know, we’ve done things at bankers life, we do things in the hood, I was gonna say, who’s your dome, and that’s wrong. It’s wrong. Lucas Oil Stadium. I mean, technically, the Hoosier dome location, we do a lot of stuff there, which is now a convention center. So and but we do stuff at the Lucas Oil Stadium, you know, we do events anywhere and everywhere, indoor outdoors. You know, we do it.

Ryan Sarver 2:53
Camera lights sound everything. Makes sense.

Adam Rife 2:57
Yeah, yeah, big semis, you know, we also tour with meachum Auto auction, which is really great. And so that’s a fun thing as well. Absolutely.

Ryan Sarver 3:04
Yeah. So I imagine things have changed a little bit since March,

Adam Rife 3:10
I would not say a little bit, maybe a lot. You know, the one gray is saving grace for us, you know, that we say around Markeys is we’ve been we we keep growing every single year, we grow, we get bigger, and we get bigger, and we get bigger. And one of the things we did last year, you know, we expanded our warehouse here in Indianapolis, Indiana. And with that, we doubled the size of our location. And we expanded the training portion of it, of what we do at Markeys. And so we built a couple good size rooms. And so with that, which is what we were using for was gonna be training spaces, but we have now transitioned them to virtual studios as what we’ve done. And so that’s really been kind of a saving grace for us. Because we’ve done a lot of events out of there, we’ve been able to, you know, handle all these virtual events that we call nowadays. And we have these command centers, we’re calling them to do these things in and so we have the space now, which has been awesome to be able to do that. So you know, of course, we have the big warehouse, all the equipment, but now we also have the other space that we can house people in and do events, which has been really a saving grace for us. So with that finished in January, so it’s like January that finished up. Hey, starting in March virtual studios now. So yeah, it’s been really interesting transition to what we’ve done.

Lauren Sarver 4:29
So have you seen a lot of your clients go to virtual to replace their live events? Are you seeing clients just cancel or postpone? Or some people may be having some success with some type of a hybrid event? Talk a little bit about what you’re seeing? Yeah,

Adam Rife 4:44
yeah, we’re seeing everything. We’re really seeing all of it. We’re seeing cancellations to 2021. We’re seeing a lot of live events and live events are happening but they’re transitioning to a virtual live event. And then we’re also having hybrid events. So it’s To say it’s the same type of thing. But we’re having to use websites, we’re having to use zoom, we’re having to use blue jeans, we have to use live streaming to do all of this stuff we have to pipe people in. And then we have to, you know, pipe it back out. And then we have to do all these other kind of configurations that we haven’t had to do before. And so it’s there’s definitely a mixture of both happening here. And it’s not just one way it’s so fluid right now. And you know, every single day, we’re getting something different. We’re getting calls about how can I do my event? How could what ways can I do? You know, how can I really do my event hybrid, because I really want to get some people in attendance to something. You know, how can we do these things? It’s a conversation that’s happening all the time. And every single day, something new pops up, and something new happens?

Ryan Sarver 5:43
Yeah. And it’s and I think what’s really interesting is, we, we’ve done a couple very small life things, and I’m sure you do this is like, it’s not just the technical things that have changed. It’s like how you present them as well. Because, you know, some people that might do really well live when there’s people in front of them. Like, it’s like the countdown, you’re going live. And then it’s like a deer in the headlights. Yeah, like, there’s just there’s a, it’s not just the technical piece that’s changed. It’s like the, I don’t know the dynamic of, you know, people that can present live, and then you put them just in front of a camera by themselves. And it’s like, staring into the abyss and everything goes south.

Adam Rife 6:19
Yeah, yeah. And, you know, along with that the technical team needs to communicate, you know, with all these people virtually. So you have to think of all those dynamics. It’s just so funny that, you know, you see your guys backstage, and he’s like, okay, you’re gonna go live and, you know, and to these guys zoom, and then we, you know, have the pie

Ryan Sarver 6:35
from Adam was just counting down 54321 silently. He forgot, this is only audio,

Adam Rife 6:40
I totally forgot, you know, because that’s what I’m used to. When I get to five, I don’t count from five down. You don’t need to do this. But I’m

Ryan Sarver 6:47
an audio format. And audio format. Yeah.

Adam Rife 6:50
So it’s just there’s so many different gamuts of it’s just really been an interesting transition. So

Ryan Sarver 6:56
yeah, absolutely. So you guys have transitioned, you’re helping people do that. And you’ve sent, I’ve seen a couple screenshots you guys have done where you’ve had like, the big virtual background and like, so there’s really big things. And then you’ve done some small things that are like zoom meetings, and you’re just facilitating some of that stuff. But what are the things that you think that that clients need to be thinking about as they plan for the events? You know, and what kind of mistakes Do you see people making frequently? And, you know, like, what are some tips you would give to those that are kind of thinking about this hybrid approach or virtual approach,

Adam Rife 7:25
there’s a lot it’s happening. And one of the main things is happening, there’s a lot of inputs and outputs and computers and you know, having to figure out so there’s, there’s a lot of movement happening backstage, that people don’t understand, like, there’s more movement backstage happening now than what you did for a live show, way more. So a lot of the clients don’t understand that. They think that I could just have a zoom meeting, and I’m just going to share my screen. No, it doesn’t work like that. You can’t just share your screen, there’s a lot It has to do with audio, there’s a lot It has to do with video, and how you route stuff and sending signal into things to make sure that people don’t see, you know, they don’t see somebody desktop open up or something, when you’re in a zoom meeting, I was in a zoom thing the other day, you know, and people thought they were doing a full show. And you know, I was seeing people’s desktop, I was seeing people’s email pop up. And they was like, you’re trying to do a show, though. But you’re not, it’s not really doing a show, you’re just kind of like somebody computers just sharing their screen in the background. That’s all you’re doing. It’s not really doing the show the way you should be doing it. You know, that’s which is sending the signal that you normally send us screens and a live world, sending that to the computer. And there’s so much moving things happening now that people don’t understand. And they think it’s just like easy and simple. And one way things we have to like train and teach people and think of things is like, okay, you’re doing broadcasts is what we’re technically doing here. You’re just putting it on a computer and you’re streaming it out. But it’s still broadcasts, it’s still the same thinking like you do the news or anything else. And you have to take that mindset, you know that you were thinking live, but I’m now broadcasting it out. And there’s a lot that goes into it. It’s not just, you know, flip of the switch and just happens, there’s a lot of moving things and a lot of moving pieces and teaching the clients that and, you know, getting them to understand that’s been the hardest thing.

Ryan Sarver 9:10
Yeah, I think that it’s, you know, just with the nature of virtual and I think there’s been some good things like as people have zoom meetings at home now that aren’t broadcast, it’s like, oh, I don’t need to put on my suit, or I need to do this thing, but kind of going. Just because it’s virtual doesn’t mean needs to be casual. You know, I mean, and like that there’s like to do it professionally, just like you said, like you’re making a broadcast and there’s like, there’s more planning for a virtual event. Typically, then there is for a live event because it’s you know, it’s it’s much more easy to be forgiving when you’re seeing like someone’s walking on the stage slowly. You don’t I mean, like you’re waiting for that person talk but in a in a virtual setting. You’re not seeing that thing. You know, it’s I got, we got to cut right now and you got to be live and you gotta go, you got all that?

Lauren Sarver 9:51
Yeah. And I think the importance of what you’re doing really can’t be understated with the message that people are wanting to get out. You know, They invest all this money and time and energy into videos and scripts that they’ve written and graphics and elements to their events and all these other things. And if that’s not presented and broadcast appropriately, it falls really flat and you’ve invested your time in something that’s just not going to have the effect that you want. And so I think for people to just realize, like, this, in some ways, is it’s it’s equally or almost even more important than then all the preparations you’ve been doing for your event, because it can all be for nothing, if it’s not presented in a way that people are going to respond to it.

Adam Rife 10:37
Well, one of the other additions we’ve had to do in this whole thing has been the producer aspect of things like the producer has become, what a role that we really haven’t had much in the past and the live world of things, you know, we’ve had like stage managers and stuff like that. But the really the producer, like if you’re on an actual TV broadcast show, you know, you have the producer, you have the TD and you have, you know, there’s a couple other positions as well, that they’re really kind of calling everything that’s happening, well, those have really become popular things for us now. Like we have to have that producer, you know, that TD we’re thinking of like, if you’re doing a broadcast show, that’s the way we think now. And, you know, it’s been an interesting transition that we have to do this. And it’s roles that we’ve people have transitioned to, to do and everything now, so it’s been really an interesting thing. And so we like to bring people to our studios to show them like, this is what this is what we’re doing now. And this is what you have to have to do this. And once you finally bring them on site, and they see it, they’re more inclined to say, Hey, we want to we want to use you for this conference, we want to use this, you know, and so, you know, we do so many things where we, you know, we’ve been marketing as much as we can about our, you know, command centers, our studios and all that kind of stuff and everything what we’re doing, just so people can understand, like what it takes to do it.

Ryan Sarver 11:51
So I know, you know, Markeys is all about the technical aspect of this, and you’re seeing a lot more live things happening, you know, you’ve been a part of them, you’ve been doing stuff with the governor, and making sure that works. Uh huh.

Adam Rife 12:05
You know, we always kid whenever we’re in there, and something happens, you know, when we’re working in there with the governor, people, it’s because some of the people have actually worked in a news station in there. And they kid and they say, Hey, we could be going, you know, in my work background I used to, we would just cut to commercial right now. But we can’t do that, you know, there is no cutting to commercial when you’re doing these events right now. So something happens, we don’t have the capabilities to cut to commercial, that’s in technology is technology, you know, things happen, there’s a piece of equipment that can fail, you know, and there’s settings and things that can get messed up, and there’s stuff that can happen, we try our best to not make those things happen. But we do our best. And so you know, the whole thing of thinking that, okay, I can cut to commercial nap, that doesn’t happen, I can put up a slide and say, you know, we’ll be back soon, hopefully, you know, but then, you know, what if my computer goes down, that is actually doing the live streaming part of it, which can happen because computers or computers, and you know, and that’s just what happened where the

Ryan Sarver 13:05
internet goes out?

Adam Rife 13:07
Yeah, power goes out, you know, I mean, yeah, we’ve we put generators in place. Now, you know, we have backup internet connections, but sometimes you just can’t think of everything you try to, but sometimes things can be unfortunately missed. And that’s the thing that we just have to, you know, work through. So, you know, we’re now you know, trying, we’re becoming more veterans or seasoned vets in this live world of things. And you know, and that’s what we really work on is like putting out fires type of thing is kind of thing we do. And we, you know, we’re making sure that next time This doesn’t happen, and we’re gonna do what we can to mitigate that issue next time. So

Ryan Sarver 13:42
yeah, and then there’s just things that are just totally out of your control out of my control. Yeah. But anyway, but you got to have a good plan in place, you

Adam Rife 13:48
always have to, and that’s part of being a project manager, you got to put the plan in place. So

Ryan Sarver 13:52
yeah. So you’ve seen some of these live events you’ve seen governor, you’ve seen, you know, you’ve produced more like a conference, you’ve done some stuff. You show me the video background on people like in a campaign setting. I mean, it was look very impressive. Yeah. But you’re also watching these things. You see these things, you know, like what’s worked and what’s not that you’ve seen? You don’t have to talk about clients that have bombed or whatever. But, you know, I’ve just like, what do you think his main names, I need them any names? But like, what’s what’s what do you what do you see that’s working or not working? Or you think that’s, you know, what’s not translating? Well, and what is translating well to a virtual world?

Adam Rife 14:30
Man, that’s a that’s a, that’s a tough question. It’s a I would say. So. I say everything’s partially working well, you know, you’re giving the people as much but as much information as you can about something. But I think one of the things that’s really happening is that people are getting the fatigue of zoom. They’re getting the fatigue of sitting at home and watching these virtual events. They’re just they’re there. You know, and we were talking about that the other day is like, I don’t know We were just trying to make sure people will sign up to our conference, we don’t know if they’re going to because they’ve already done this already, like 10 times during COVID. And that’s been kind of I think, a little bit of our issue and everything has been that thing is just, you know, how do we get it, and we’re trying to think of new ideas of doing things. And unfortunately, the only best way for new ideas is new, great content that the client can get, and bringing in new people or something that can really, you know, really spark somebody’s attention, oh, hey, I want to watch that because this person is going to be on there. You know, we’ve done quite a few conferences where you’re going to have some celebrity on there. And it seems like it grabs attention, you know, but if a conference doesn’t have a celebrity of something, you know, it’s it’s, it’s sometimes it might not grab. So when we’ve talked about, you know, we do a lot of gala, galahs, as well, you know, in fundraising events, you know, and we’ve some do well, and some don’t do so well. And usually the ones that do well have a cool celebrity person that’s on there. So like, Oh, hey, I’m on there with this cool person, this is so cool. I’ve never experienced, you know, being so close to this person before. So it felt like, you know, I can ask a question to him, and he can answer it. The people are engaged more. And that’s really kind of what grabbing people right now. And, you know, one of the other things we try to do, which you haven’t really done before, is that, okay, so we have this virtual event, that’s a gala. And it’s a fundraiser. You know, and it’s award show, and, you know, and if we bring those people in live that you might not have been able to do so much before. But that’s kind of cool. You get to see people’s how they’re in home is, you know, with some cameras, you know, and stuff like that, and everything. So you know, that’s probably another, you know, way of doing it is making sure that you can always integrate and bring people in as much as possible. You want to bring a book, bring in somebody in their home, and, you know, and see how that is and stuff like that. But that’s the way I think you can grab people at this point. Yeah, it’s tough. It really is tough. It’s tough.

Ryan Sarver 16:57
So would you say that it’s tough?

Adam Rife 17:01

It’s there. So it was very dramatic. It’s because people, I mean, I missed this, and I’m gonna be honest with you, I traveled a lot in my days. And I miss it, I miss getting on the airplane, I miss going to different cities, I miss doing that stuff. And, you know, I miss sometimes I miss sleeping in a hotel bed, you know, and so it’s like, I miss hotels, you know, so it’s like, I’ve never missed a hotel so much of my whole life right now. So, you know, I mean, there’s in the, in our world, you know, we want to get back out there and do these conferences at convention centers at hotels, and we want to do these things. And I think a lot of people do as well, as long as it’s safer, as long as it’s safer. Yes, I think 100% Yes. I mean, we, we’ve done a couple of, you know, we’ve done some hybrids, we’ve had a couple hybrid events where we’ve done something in a hotel, and it was safe, you know, we, we everybody got tested, we did temperature checks every day, people wore masks the whole time. The only way, the only reason people didn’t wear masks, because they were, you know, six feet away from somebody and, you know, they Oh, they were on stage, you know, and they you know, in front of a microphone, because it’s hard to talk into microphone with a mask on. So it’s definitely doable. I mean, that’s the reason why they put a limit on how many people can meet. There’s a reason for that, you know, because a 3000 person or a 2000 person ballroom, you know, now, it only should seat 650 I mean, I’m sorry, 250 that’s what it should do. 250 and, you know, because six foot distinct on set, so it’s definitely doable, but for for a client to be able to only be able to allow to bring in 250 people, it’s hard for him you know, it’s like it’s really hard for him to be able to do that and financially for them to be able to do that. It’s just tough. It really is. It’s just tough for them to do

Ryan Sarver 18:46
Yeah, so the hybrid event we didn’t talk a whole lot about that but the hybrid is is like where they brought in just a couple people to do it live and then they’re also broadcasting live is that correct?

Adam Rife 18:54
Yeah, we did we had 80 people I think as who was in the room, you know, we did tables, it was classroom tables, and we set them all six foot apart and then you know we would bring people up we would you know wipe down the lectern so that whenever they came up there they put the head we wipe down the microphone, we did all the safety precautions we had to do and so that’s what we did. So then we brought in people you know, virtually you just brought somebody that was over Belgium with it was only about a second delay and a zoom call and he was able to be in the room didn’t have to fly here didn’t have to do anything. But he was part of the conference. So it’s definitely doable and we can do it you know and

Ryan Sarver 19:30
we also have a dog in here right now if you heard like the little nails and he’s also banging just keeps

Lauren Sarver 19:35
walking from person to person to be petted.

Adam Rife 19:38
Yeah which is really pleasant though. It’s really kind of it’s kind of soothing like it gives me a second to like, pet the dog while I’m talking it’s really the suit.

Ryan Sarver 19:46
It’s soothing highly anxious dog

Adam Rife 19:49

Ryan Sarver 19:51
My soul.

Adam Rife 19:51
Yeah, yeah.

Ryan Sarver 19:52

Lauren Sarver 19:53
know when you were talking about things that have worked like bringing kind of bringing somebody into a virtual When they’re being filmed in their home or something, I just thought, focusing on those things that people can see that wouldn’t ordinarily be possible for them to see in a live setting or bringing someone into a conversation that is, you know, across the ocean, some of those things that wouldn’t be possible ordinarily, kind of highlighting those things when you’re doing virtual events, I think is one way to make that a little bit more appealing.

Adam Rife 20:27
Yeah, yeah, definitely.

Ryan Sarver 20:28
Yeah. And I think and I think it’s also become a little bit more normalized. You know, I mean, that’s one of the I know you hate. Virtual right now, and not hate it is.

Adam Rife 20:38
It’s tough. It’s tough. I mean, you got to think the art industry, you know, there’s a lot of things that are happening on Capitol Hill right now, you know, talking about our industry, because our industries lost a lot of money. This industry is got hit hard. Yeah. I mean, hit hard. And you got to think we have known for the past, however long that, you know, we, we build stages, we put up lights, we put up video screens, we put up audio, you know we do these things, and that’s what we’ve been known to do. That is not happening right now.

Ryan Sarver 21:10
And for the foreseeable future, the foreseeable future, who

Adam Rife 21:13
knows what,

Lauren Sarver 21:14
yeah, I hope for you guys, we’ve talked to some of our other podcast guests that do regular events. And everyone has been saying, you know, when we can do live in person events, again, we’re definitely going to include a virtual component as well. So I hope for you guys, all this work you’ve been doing to facilitate all these virtual events, I don’t think that’s going to be lost. You know, I think that’s something that in the long term is going to be a really good benefit for you guys, because people are going to not only have you for doing their live events, but they’re also going to be doing virtual components as well. So hopefully, that’ll be a good thing in the long run.

Adam Rife 21:52
Yeah, one of the things that we’ve kind of, we didn’t actually have enough equipment, honestly, for virtual events, like we haven’t had, and it’s been hard to get some of it to like, there’s some piece of equipment that is just you can’t get right now, you still can’t. And that’s been kind of the hard thing. You know, when we’ve been wanting to do these virtual events is like we were limited to a point. It’s like, we want to say yes, because oh, we’re getting the show. But then it’s like, oh, well, we don’t have the equipment to do it really do you there is certain components in certain certain pieces to do it. And that’s a quarter, it’s all backordered you just can’t get it. So we got lucky on some of it. And we bought a couple components like right before this happened. And you know, it’s been saving grace to have those, you know, but we’ve had some changed some computers over to do virtual stuff. And it was meant to do something else before but you know, you have to do it, you have to do it. And that’s what you need to do to make it happen.

Ryan Sarver 22:46
Very good. Tell us a little bit about if someone’s listening, the kind of events you can do for them. Talk to me about some of the big ones that you’ve done a little bit of the small ones. And then where they can find information and all that good stuff like to find Markeys or to send you an email or something like that if they have interest in something.

Adam Rife 23:04
Yeah, I mean, everything is on our website, which is Markeys ma rk e y s com you know, sometimes I use smart keys, you know, I like to spell it out. Because if somebody was like, is that Mar qu e or something or E Yes. And

Ryan Sarver 23:18
we had this exact conversation. I’m like, Yes, Mr. Keys last night.

Lauren Sarver 23:23
Putting in facets.

Ryan Sarver 23:25
Let’s put an emphasis on a different syllable.

Lauren Sarver 23:27
Yeah. Marky

Ryan Sarver 23:29
Mark keys. He is, but he know how to spell it now, don’t you? Yeah,

Lauren Sarver 23:33
I already did.

Ryan Sarver 23:35
But it could be confused with the MA Rk.

Adam Rife 23:37
It’s definitely a can’t be

Ryan Sarver 23:39
alright. Anyway, I’m sorry. Let’s get official.

Adam Rife 23:43
Ma rk e y s.com. Oh,

Ryan Sarver 23:46
yeah. He needs all of it. Yes. So tell us so that’s where they can really find you. But so they

Adam Rife 23:55
find us on there. We’ve been updating that constantly and showing of virtual things that we’ve done. And then we keep a lot of our information on there. And you can, you know, input a form on there if you want to reach out to one of us and get more information. So that’s on there. And you can get all of that information there. So you know, you can email me as well. I would love to get emails because I love emails.

Ryan Sarver 24:16
Are you sick? No loves email. I

Adam Rife 24:19
hey, you know, it’s I love it gives me something to do. You know, I’m, I’m a, I’m just I’m a stickler with emails, too. Like, I have a little I don’t like little red icons on my phone with the tell me how many numbers are on them. You know, my, my, I see sometimes people have like, 11,020 1000 I’m like, how can you have that on your phone right now? it’s distracting. So I don’t do icons, I mean, little red dots on my phone. So I go through all my emails. And so I make sure that if an email comes in, I’m doing it right then and there and I want to you know, get to it and, you know, respond to it. So, you know, with that being said, you can email me and I’m gonna get back to you pretty quickly. So

Ryan Sarver 24:58
what do they email you Oh,

Adam Rife 25:00
you need an email address? Well, you know, you could, it’s a ri F, E at Markeys calm Ma, rk e y s Marquis, Mr. Keys calm. So, you know, that’s where they can reach me at. And I’m pretty sure when you post this, you might put my contact ID I will,

Ryan Sarver 25:17
I’ll be I’m that kind of, um, that kind of guy,

Lauren Sarver 25:19
you can find all this stuff in the show notes.

Adam Rife 25:21
There you go show notes. So now Yeah, you know what show notes are good for shows.

Ryan Sarver 25:26
There There is nothing if not a show.

Adam Rife 25:29
Exactly. Yes,

Ryan Sarver 25:30
this is a show, above all shows with a dog

Adam Rife 25:35
for show and my first show, fo sho show. And, you know, with saying for show and show notes, we have, you know, getting the run of shows and stuff like that is a very important thing even more these days, and it would it ever has been before because you have to know what’s happening at all times. And, you know, before we just kind of like run a show, run the show, you know, but there needs to be more detail to it. Now. You know, when you’re doing these because broadcasts, run a shows, I mean, they’re, they’re pretty important. So our producers have really been good and really important on that aspect of it to make sure that they have that. And that’s it keep things on task with the production. Yeah, so

Lauren Sarver 26:17
that’s, from what I’ve seen two mistakes are amplified. When you’re seeing it on a screen versus in person, just not just not as much to distract from any kind of little little mistake or a little flub that’s made. So I think it’s really important that things do go as planned. Yeah, yeah, everyone’s gonna notice the mistake. Yeah.

Ryan Sarver 26:39
And they’ll also have something to record that they can rewind, and now watch it back and play it back. Don’t

Lauren Sarver 26:45
let this make you nervous, though.

Ryan Sarver 26:47
Don’t be nervous. record of your mistakes. So no, but it’s seriously, you know, just being prepared, you know, that it is, even if you think you’re great, you gotta be super prepared for it. And like, it can work. And yes, there is some fatigue coming in. And there is some ways to communicate. Yeah, during this time. And Markeys can help.

Adam Rife 27:07
Yeah, you know, I got something else I was wanting to bring, I don’t know if I might have missed this earlier said this. But I’ve noticed a lot of things and a lot of our conferences now. They’re very last minute. And everything is like, Oh, I’m gonna do this virtual. And I could do this kind of whenever I want, which before it wasn’t like that. Because you had to book a hotel, you had to book a convention center space. And so that’s been kind of interesting as well, is that Yeah, we might know of a conference a year out. But now it’s not that way anymore. Like they could do their virtual event whenever they wanted to. It’s not like they have to do it at a certain time and place. So that’s been kind of the other thing is like, you know, we’ll get an event and they say, hey, this events happening in three weeks, what, you know, it’s like, Okay, we got a lot of preparation to do for this, you know, we have an event next week, we’re just doing the recordings tomorrow for it. You know, there’s an event happening next week, and the recordings are happening tomorrow. And, you know, and so it’s like, a lot of that stuff is happening, where people wait until last minute, you know, because people’s schedules or something like that. But it’s, it’s, it’s been really interesting on that aspect of it, because you think that, oh, hey, you know, it’s, it’s, you know, I can I booked it for December, you know, we’re all good to go. Well, you know, that’s changed a lot these days. Because it’s, it’s very fluid, and you can move it around, however you need be. So

Ryan Sarver 28:24
yeah, but you don’t want that.

Adam Rife 28:25
I don’t we don’t want that. But we don’t say we try not to say no to things, you know, we don’t like to say hey, we can’t do that, you know, we like to innovate and think of new ways of doing things. And, and, you know, if somebody brings something to the table, we want to we want to be part of that conversation. Because, you know, thinking outside the box and thinking differently about things. We want to do that. I mean, that’s something that we love to do. And, you know, we we always are always looking at new ways to do things. And you know, what’s the best option? And so that’s just a common thing that we just do all the time. Like, it’s part of being a technical guru. Is that what you love to do? And it’s, it’s what we it’s what all of us has technical people love to do. So yeah, very good.

Ryan Sarver 29:08
Well, yeah,

Lauren Sarver 29:09
I have one last point. Oh, yes.

Ryan Sarver 29:11
Yes, slinked away.

Lauren Sarver 29:13
Okay. So as we’ve talked to people who’ve switched their events to virtual, one of the happy things for them, I think, is that they noticed they don’t have the cost overhead of doing an in person event. But I just want to point out, make sure you do allocate your money toward someone facilitating the virtual aspect of this. Don’t forget about that, because it’s super, super important.

Ryan Sarver 29:38
Because the presentation is your message. Yeah, absolutely. Yeah. You know, if the audio doesn’t work, and you’re saying, you know, you bring in someone that really has something important to say, and they can’t hear it, or it’s messing up, the message gets lost. Yeah. And so yeah, if you care about what you do, spend the money. Get someone to do it, right.

Adam Rife 29:58
Yeah. So that’s it. definite, definite.

Ryan Sarver 30:01
That’s what a tech guru would say.

Adam Rife 30:02
That’s what a tech guru was the guru, the guru. I’m

Ryan Sarver 30:06
just basking in your presence. Yes. Anyway, well, Adam, thank you. So this has been a fun conversation.

Adam Rife 30:13
It’s it’s, it’s I enjoy these conversations, I think that these, you know, talking about these things is just going to keep helping all of us will get better with these things and just helping each other out. Because the one thing I’ve always said in this industry is like, we’re all I mean, we’re all in this. We’re all working together to, you know, try to expand and do what we can and everything at this point, because that’s all we can do. Really. Yeah, any way we can help each other out as the great part. So well, thank

Ryan Sarver 30:41
you so much for sharing your wisdom and, and for being here today.

Adam Rife 30:46
Yeah, thanks for having me. I appreciate it. It’s been a real pleasure to do this. And so yeah,

Ryan Sarver 30:52
I love it. Thanks so much for listening to this episode of the podcast. If you’d like to find show notes and links, visit us at 2355 productions.com. Please don’t forget to subscribe on your favorite platform to continue to get episodes delivered to you as soon as they are released. In our next episode, it will just be Lauren and I chatting and we will be discussing how to produce and what videos you should be producing during this time, both with a pandemic and as the end of the year draws closer. We’ve been working with a pretty wide variety of clients during this time and we will share the strategies that they have been taking with their videos and how they are planning to use them to solve some of their big problems. We talked about live streaming events and pre recorded video and just about everything in between. That podcast will be out in two weeks and we hope you will join us. Until then, take care



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