Annual Video Marketing Strategy
We worked with one of our clients over the course of a few meetings to outline a video marketing strategy for 2021. It is an anniversary year for their business and they wanted to celebrate their longevity within the community and also do some general marketing. Our planning meeting helped them hone in on some general branding and the way they communicate both internally and externally. In addition to impacting their communications, it also helped us to identify what they wanted to accomplish and what kind of videos they needed. They will be able to get some marketing momentum in 2021 through releasing a series of videos, rather just focusing on isolated projects.
2021 Take-away: Developing an annual video strategy is a great way to stay focused on your marketing throughout the year. Getting a large amount of your planning done on the front-end, frees you up as the year progresses and things typically get busier. This also ensures that your videos can be prioritized, released at the optimal time, and can build upon one another as part of a comprehensive approach.
Informational and marketing video package
2021 Take-away: Even when traveling and in-person visits can take place, this kind of video package is still useful for people to easily find answers to their questions and get a feel for the organization without utilizing staff resources. When people have easy access to information and engaging content up-front, the in-person interactions are more qualified and fruitful. Putting together a video package like this is a great approach to bring people toward making a decision for anything from recruiting to sales to donations.