February 24, 2021

Writing and Delivering Scripted Content

2355 Productions
2355 Productions
Writing and Delivering Scripted Content

Show Notes

Episode 12

In this episode, we’re discussing how to use scripts in an engaging way in your videos. These days, we’re communicating with video more than ever and there are a few different ways to go about getting your message across. Using a script in your video can be a very effective approach. We talk about when to use scripts (and when not to), tips for writing a good script, and how to make your on-camera delivery easy and effective. We also give some examples how our clients have successfully used scripts in a variety of ways. 



Here are a few examples of some of the types of script videos we were discussing.

Jones & Sons (b-roll marketing video)

Center For Global Impact (presentation-style mission video)

RISE Commercial District (property tour)

2355 Productions (enews marketing)

The video hosting company that we refer to is Wistia. They have since branched out from the particular type of videos we were discussing, but still produce plenty of video content.

Episode Transcript

These transcripts are computer generated.

Ryan Sarver 0:11
Welcome to the marketing and engagement podcast brought to you by 2355 Productions. This podcast is all about exploring different tactics for marketing, but also strategies and techniques to create lasting engagement with donors and customers. I’m your host, Ryan Sarver, and this is episode number 12. This week, Lauren and I are chatting about video scripts. Because while we we make videos that help you engage your audience, and when we talk about them, when to use them, when you shouldn’t use them, as well as how to go about writing video scripts, to make them feel like a human being wrote them. And you’re not delivering like a robot, if you know what I mean, you we’ve all seen those videos, no one blinks, they talk like a machine, they’re no good. Anyway, if you’re getting ready to create a video or write a script for a video, there’s some useful info in this episode as we kind of dissect them a little bit how to work through them how to make them great. So with that said, let’s jump right in. Alright, so today we are talking about scripts. Lovely, lovely scripts.

Lauren Sarver 1:17
Yes. script writing and delivering that script for video.

Ryan Sarver 1:22
Yes. So when we say the word script, I don’t want you to be confused that we’re talking about like a movie script, or someone’s acting something. Now we’re talking about scripts where someone’s trying to deliver a very specific message or say something very specifically.

Lauren Sarver 1:38
That’s right. Yeah. Take the drama out of it.

Ryan Sarver 1:40
Yes. No, no drama. Yes. Drama, the theater. Ah,

she’s speechless. I’ve left the speechless.

Lauren Sarver 1:50
Sorry, I didn’t know if you were done. Well, you ended on the theater.

Ryan Sarver 1:53
So what who wouldn’t enter the theater? Anyway, continue. Let’s talk about what we’re gonna talk about. Yes, we’re gonna talk about

Lauren Sarver 1:59
So today, we’re gonna go through a few things, we’re going to start with talking about when you should and shouldn’t consider using scripts. We’re gonna talk about tips for writing your scripts, what not to do in your writing and preparing, we’re going to talk about some tools that will help you in your delivery when you’re ready to record the video. And we’re also going to share some ways that our clients have successfully used scripts in their videos.

Ryan Sarver 2:28
Yes, yes. So I think we should start at the top here. Like, when should you use a script? And I think for us, what we usually say is, if you have something very specific that you need to say, in a very specific way, you need to use a script. Because I think it’s when there’s the pressure of saying something in a very precise way, even if it’s someone’s good at memorizing, having a script that that is the base for it is really very key and essential for that.

Lauren Sarver 3:00
Yeah. Let’s also juxtapose this with the other type of video that we typically do, which is an interview video, where someone is asking questions to someone else, the answers are not scripted, they’re prepared, but they’re just answering, as they would just speak as if they’re having a conversation. So this is something when you use a script, you often don’t want that kind of a feel. Usually, you can get more of an authoritative feel when you’re using a script. I mean, I don’t want that to sound too harsh, like, it can still be friendly and have a little bit of that conversational tone, but overall, it’s gonna feel more authoritative, you’re going to be talking directly to the camera. So it’s not going to be where you’re looking, you’ll see this often in videos, either people are talking directly to the camera looking into the lens, or they’ll be looking what we call off axis.

Ryan Sarver 3:54
So they’ll be actually looking at someone else who’s interviewing and asking them questions. Yeah, it’s kind of like the difference between like the news, and like 60 Minutes interview, you know, just that that, or they’re not looking straight into the barrel of the lens. But like the news, they’re looking straight in the lens reading a script right to you. So it’s just it’s got a very different feel. So and I think some other opportunities when someone would would use a script would be like, if you’re making a video that’s really heavily B roll, where you’re talking about something very specifically, again, that might just be a voiceover, that it’s not being read on camera, but a script that’s read by a voiceover artist, or when you’re doing text animation, you can have a script for that as well. And so and I think another thing is when time is of the essence, when you’ve really got to hit a 30 or 60 second mark. I think a script is really important in those instances, because I think it helps. When you take the time to write that script. You’re making sure you’re hitting the key points in you’re not just leaving it to chance because someone could say something really great in an interview style. But it might take 45 or 65 seconds, and there’s no way to cut it down and you’re sunk,

Lauren Sarver 5:12
right. And a lot of times we see people using scripts for something that’s more presentational. In nature, you’re not going to be, you know, telling a story, necessarily, it’s not going to be for an emotional content, you’re not necessarily trying to make somebody feel something by having this story unfold and feel like they’re just sitting down and having a conversation with the person. It’s definitely a little bit more formal.

Ryan Sarver 5:40
Yes, it’s a much more formal feel. And you know, there there are times when someone does, you know, there are interview styles now, where someone is looking straight in the lens, it’s a, it’s an aesthetic, it’s a style, and it does work well. But it’s not a script. But I think for for the majority of shooting and videos that are out there, you know, we would say don’t use a script when you’re really trying to tell a story. And when we say tell a story, it’s here in a person’s perspective, hearing it from that personal. And I say the word emotional, I don’t want people always think like crying stories, but something that’s like, reflective, reflective a piece, and I think that’s when you got to leave the script out. And so you know, I think it’s sometimes where we take someone’s testimonial, where they’ve written it out, and it’s like, Oh, it’s so emotional. Just read that. Now, it can be done in a very interesting way. But that work with that could work. But most of the time, it’s not just gonna be you can’t just read it, and they’re gonna have the same feel to it.

Lauren Sarver 6:35
Right? It could tend to have a cold feeling which you don’t want. And that’s not to say that all scripts feel cold. And that that’s something that happens when you use a script. But that is something that you have to guard against when you’re

Ryan Sarver 6:49
Yeah, and I and I that’s I think some of the things we’re going to talk about here is, you know, you can write a script that doesn’t feel cold, that can actually feel like a human being wrote it that it’s not that you’re not delivering the news to someone. But there are there are just some ways and things to be thinking about. As you’re sitting down to write that script.

Lauren Sarver 7:09
Yeah, you want to dive into some tips, then yeah, for the script. So go for it.

Ryan Sarver 7:13
Yeah. So I think one of the things that we’ve kind of talked about here is like the authoritative feel, or presentation, and I think one of the most important things when you’re sitting down to write a script is know the tone. And so know what the feel is going to be. Do you want it to feel scripted, but conversational, or do you want it to feel like I’m telling you something, and it is authoritative? Or do you want it to feel like I’m in a room with people? Like, I think it’s, you just got to figure out? How do I want this message to come across? I think a lot of times, most people do want it to feel more conversational. But there are definitely times when it’s like, I’m giving you information. I’m saying this in this way. And this is how the script is going to be written. So I think, knowing that it dictates how you write it, and the words that you use, and and how you structure the whole thing. I think the you know, the other thing is is like knowing the information, I think sometimes it’s kind of going people jump into it on this video in general, people jump into it and kind of go I don’t know, we’ll just see what happens. We’ll we’ll see where it goes. And kind of going No, no your information, know exactly what you need to say know the key points. I mean, this is like speech writing one on one. But no, no the information, know what you want and be organized, have an outline. And I think also, as we kind of talked about, know your time limit as well, like, how long do you want this to be? Because you can sit down and write 500 words. I mean, it’s typically not that hard. But then you read it out loud, you’re like, Oh, my gosh, this is several minutes long, and not necessarily what I was looking for.

Lauren Sarver 8:49
Right? Yeah. And, and when you do read it back, you want to make sure that you’re almost reading it back as if, I mean, you could be writing the script for yourself or for someone else, but you need to read it back as if you’re the person on camera, delivering it at an appropriate pacing, because you can’t just, you know, read it through like you would read to yourself, you know, then you’ll blow through way, way faster. So you need to make sure when you’re reading it, you’re reading it at an appropriate pace that you would if you were just delivering it. And that kind of leads into something else. When you’re writing the script. One thing that you need to think about, and usually like when we write scripts, we might just kind of write it as if we’re just writing, you know, a blog post or something that’s going to be read. And you kind of get your ideas and your points out there and then you go back and you read it. Especially this is good if you read it out loud. And you watch out for things that don’t translate well to speaking. So there are things that when you’re reading it just off a screen or off the page work really well but when you talk, it’s like you go okay Nobody talks like that yet include contractions, we don’t use that as much in writing as we do in speaking. And if you talk the way that you’ve just written something, that’s when it can really sound very stiff and cold. So when you read it back, and we like to do this also with somebody else in the room, you can hear those things. Sometimes you won’t hear it on your own.

Ryan Sarver 10:23
Yeah, if you’re in an organization, and, you know, people hear you talk, unless you’re not talking to them. I mean, people should know who you are, to go in and take a script and say, Hey, sit down, sit down in your conference room and say, Hey, this, I’m going to take it along. I’m gonna read this out loud. And I want you to tell me, does this sound like me? And when you say the word sound, it’s, does it sound like the words that I would use? Does it sound like the pacing I would use? Because if it doesn’t, when you get on camera, people are gonna go, this does not feel natural. And so I think it’s coming back and using, you know, this is not a time for grammar police to come out and go, No, this should. It should be do not instead of don’t or something like anything like that, or no, you have to write how you speak. And it’s, it’s difficult actually, because we’re used to writing formally and speaking informally. And so how do you write in such a way to make it sound like you, and we can’t always get that perspective. So you gotta read it out loud in front of people that know you, and then let them critique and kind of go, that sounds like really, it sounds like a pamphlet, or something like that doesn’t sound like you’re just chatting with me about it. It sounds like you’ve written information and are just trying to talk talk at me.

Lauren Sarver 11:43
Yeah, and you can think about even pauses and inflections, those things that you don’t get when you’re just reading it on a page or on a screen that you would find when you’re speaking in that to you just kind of got to let go of some of that correct grammar for what you’re reading and, and say, no, this sounds good when you’re actually talking.

Ryan Sarver 12:04
Yeah, and I think that’s also one of the main things. So we’ll kind of talk about the negatives of that, as well as like, knowing your script really well. And I mean, that’s kind of jumping down into the presentation tips. But knowing your script really well. So you, again, when you read it out loud, you start to learn like the high points and low points, you kind of get that flow, and then it becomes much more natural, instead of just, I’ve written this information, and I’m telling you about this and telling you about this information, and you just spitting it out there. So this kind of jumps in to the other thing I want to say is, you know, here’s some big what not to dues and we’ve run into this. And that is when we’ve worked with some folks or it’s been a big team and someone else has written it, or they’re just finishing the script, right before you show up. And the thing is, is, you know, don’t write the script right before you’re ready to present. Because if you write or write before you’re presenting or someone else’s presenting, and they haven’t had the time to read it out loud, to hear themselves speak it. And so it’s going to become much more of a reading exercise for them than it is actually presenting. Now. If you’re a professional that reads teleprompters or something like that all the time, and newscaster we’ve worked with some folks that you can give them a script and within like two minutes, they got it, you can roll the camera, here we go. Yep. But they’re a professional. That’s what they do full time, like, constantly. And so they’re used to understanding the ebb and flow, but they typically are writing their own scripts as well. And they know how they write and where they’re going with that. So

Lauren Sarver 13:37
so make sure if you are writing the script for someone else, you have it to them in enough time that they can really become familiar with it.

Ryan Sarver 13:45
And I’m gonna say, going on this and we’re gonna talk about like, a teleprompter here in just a minute, is one of the things that never works. And that is having a piece of paper like above the lens below the lens or the left or the right, or someone’s like, Oh, I wrote this out on a big piece of cardboard or white poster board. cue cards, forget the cue card, forget the cue cards. It doesn’t work and like your audience will always be able to tell that your debt you’re reading something, you know, it works. You know, you said like, Well, why did cue cards exist? if they if they don’t work? Well, they work in a very large studio. Typically, whether it’s like a multi camera event, like the Late Show, or you know, they use MSR Night Live, but they’re not talking into the camera. Typically, they’re talking to someone else and the cue cards are often access and so forth. So cue cards can work in a very specific incident, but if you’re looking straight at the camera and talking into the camera, it doesn’t work, you’ll always you’ll actually it won’t feel you know, if you’re like I want to be authoritative, I want to deliver the script. It’s gonna make you seem kind of shifty. Actually because your eyes are darting from the script back Up to the lens.

Lauren Sarver 15:00
Why can’t they look at me?

Ryan Sarver 15:02
Yes. Why do they believe what they’re saying? I don’t think I don’t believe they believe what they’re saying. So that’s one of the things. So the thing that we always say is consider a teleprompter.

Lauren Sarver 15:12
Yes, the only two ways to do this are

Ryan Sarver 15:15
memorize it,

Lauren Sarver 15:16
or use a teleprompter, and memorizing, wow, that’s also a gift. Not that many people can pull that off, especially in the time spent, you don’t want to spend so much time prepping yourself by memorizing a script. I mean, if it’s, if it’s truly, really short, yeah, you can memorize it a couple sentences, you can do two to three sentences. Sure. But typically, you’re going to be delivering a longer script than that. And you do not want to put yourself through that. It’s pressure.

Ryan Sarver 15:49
Well, what I always love is when you can tell someone doesn’t have a teleprompter, and they’ve memorized it, you can almost see the gears working in their head, as they’re kind of going, Oh, I know the next line. So there’s teleprompter, there’s another option. It’s called an ear prompter. But those people scare me that can do that. Basically, they’ve read the script. And then they they’re, they’re putting it back. They’ve got a little tiny earpiece. And it’s feeding the script in their ear. They’re just repeating it. I don’t know how that works. I mean, I know how it works. I don’t know how those people do that. That’s a skill too. That’s a skill too. So memorize it’s a skill, interpret skill, teleprompter, it is a skill as well, a much lower threshold of a skill if you’re going to do that, especially if you know your script and have read through it. So we’re going to talk about considering the telecom, a teleprompter. And just the benefits of that. So whether you’re using a teleprompter or not, one of the things that we always say is you need to be familiar with your script. Because again, if not, it’s a reading exercise. And and the way that teleprompter works is it’s got this, it’s basically like a two way mirror that sits in front of the lens. And then there’s a little computer monitor up below it that displays the words. And so you’re like, Oh, nope, I don’t need to, I don’t need to work on my script. I don’t need to practice this at home, I don’t need to really know it, because they’re going to be, I’m just going to be reading. No, yeah, you still gotta be prepped, and know your script and be and be ready to, to deliver it.

Lauren Sarver 17:19
And we joked about the acting before. But there is a little bit of I mean, you can’t you got to give life to the script. You can’t just this is not a robotic read through. So you do need to be comfortable and be at a place where you can give it some energy, give it some inflection. You know, use your hands if you’re a hand talker be a little bit expressive, because, yeah, you do have to give life to the script, you don’t want it to come off really dry and cold.

Ryan Sarver 17:48
And the most important thing that you can do during all of that is blink. It’s true. It’s nothing that’s more of a giveaway than a robotic read and the person not blinking because they’re just, they’re just waiting for the next words. Like, I’m gonna read this perfectly. I’m not gonna blink as to delay any chance to read the script. So yeah, you get to inflect. And blink, your life will be Primo with the teleprompter, if you follow these simple steps. And, and I think the other thing is, is that what by using a teleprompter and knowing your script, and being able to inflect, it really takes the pressure off of the shoot. You know, I think video unless you’re in video on a regular basis, you feel pressure, I think most people feel pressure that hey, there’s a there’s a camera, there’s lights, it’s bright, I gotta deliver this. But with the teleprompter, it gives us multiple chances to go through a script. And if you make a mistake, we just rewind a couple sentences. And it makes it really easy for us as editors, then also to make cuts in there to kind of go, oh, we’re gonna pop in a little bit tighter on the shot or a little bit wider. And your inflection is the same because you know where you’re at in the script and where you’re going with everything. So it really takes the pressure off of you. It can take the pressure off of us. It allows you not to feel drained. Because you know, shooting the video can be mentally taxing. It’s a mentally taxing for us. I mean, as shooters and you know, we were on the spot right there. That’s our job is to be mentally engaged. But even as, as the presenter, it can be pretty draining. It’s always fun to be with people on a full day of shooting and you’re like, man, they’re like, I’m exhausted. And I didn’t carry any equipment. And it’s just because there’s that mental fatigue of always trying to process information and make sure that you’re, you know, you’re delivering it and so having a teleprompter, being familiar with the script really takes some of that some of that pressure off there.

Lauren Sarver 19:52
Yeah. And you don’t want to have to add having to recall a memorized script to the whole experience.

Ryan Sarver 19:58
Yeah, especially like if you’re in the end of that. Afternoon, you know, if if you’ve already shot some, let’s say B, roll your other footage to go along with it, and then everybody’s tired. And you get into a section where it’s like you had to have someone had to have somebody memorized, or they’ve not been with you. And they’ve had a regular workday, and they got to come and deliver this memorize thing. People are tired, especially, you know, if you had the wrong kind of lunch, too much, too many carbs. Everybody’s tired. And then you got to memorize this. And it’s like, Okay, well, that was good. But you missed this word. Or you didn’t say, you know, like how the energy was low. And so having that, that teleprompter there, knowing your script, it just allows you to go Yeah, let’s do it again, no problem. And then you can be in and out, depending on the length the script. And, you know, if it’s a paragraph or two, you know, someone’s decent, you know, 10 minutes, 15 minutes, it takes us a lot longer to set up and tear down than it does to deliver that.

Lauren Sarver 20:53
Yeah. And we’ve had several clients that it’s been their first time, you know, using a teleprompter and every time, I mean, it’s, Ah, that was so great. Like, we’ve got to do this every time, you know,

Ryan Sarver 21:05
yes, it just really takes the pressure off. And it makes it quick and easy for everybody involved. Yeah, we pretty recently had a shoot with someone in an organization. And they have some internal teams that do some video stuff for them as well. And so we brought in our teleprompter, and we, you know, it took us by the time we lit the scene, get the teleprompter up, it was like an hour and 15 minutes, guy comes in. He was nervous, a little nervous about delivering the script. It was like a paragraph, it was booking a video. And we were done in 15 minutes, we had like three or four reads through the script. And I got an email later, hey, our team wants to know what teleprompter that was because it was the president of the organization that we were shooting, like, just it was such an amazing experience for him. And he and he did well. He got used to it like, oh, wow, you know, we can we can use this. So anyway, that’s the joy of the teleprompter. So, you know, let’s talk a little bit about like some of the successful uses and to give you some ideas of ways to use scripts and a teleprompter and stuff to enhance your videos, because I think sometimes people think like, I need to do everything scripted, or everything interview, but I think there’s a there’s a combo, there’s a space there where you can make them both work together, and actually have come up with better projects.

Lauren Sarver 22:27
Yeah, so one of our clients, this is a recent video that we completed. And they actually had a series of interviews that were in a video, and the teleprompter portion book ended those interviews, so is an introduction and a closing. And that can work really, really well because it’s can set the scene for people, hey, here’s what you’re gonna see, they experienced this series of interviews, and then it closes it off. So it’s kind of like wrapping the whole package up. And that can be a really nice way to do that. You wouldn’t want to add another interview on the beginning in the end, that would make no sense. But it’s that contrast. That works really well. In that scenario.

Ryan Sarver 23:08
Yeah, I guess it’s kind of like an introductory conclusion. Like, if you’re writing a paper, I don’t know why I’m always going back to like writing papers in college,

Lauren Sarver 23:15
you want to go back to school, I think,

Ryan Sarver 23:18
anyway, you know, you’ve got the introduction and conclusion. And those are your teleprompter portions, where you’re kind of sending up, hey, here’s what you’re going to hear. Here’s the main thesis, if you will, then your interviews or your supporting argument for it. And so you can just book and that stuff in the middle, and it helps people understand what they’re watching. And to get a sense. And so I think, you know, if you’re showing that in an event, you know, someone on the stage can set it up, or conclude the video once those interviews are wrapped up. But especially if you’re trying to present stuff online, that’s going to live beyond an event, that book and really helps people understand, here’s what I’m seen and understand the interviews and their context.

Lauren Sarver 23:57
Yeah. And that can work. Also, if with just an intro, or just a closing, you know, depending on what the content calls for. So that’s a really good use for it. Another use for it, that’s really great. And we talked about this a little bit at the beginning. But if you’ve got something that is only showing B roll or mostly B roll, so if it’s a, you know, you’ve shot B roll of your product or your location, and if it’s more marketing in nature, definitely a script works really, really well with that.

Ryan Sarver 24:30
Yeah, so yeah, so obviously, it’s pretty much the only way you want to work with that. But you know, one of the things that we did is with a recent client is they sent us a script and we kind of give some ideas back. And they sent it to us like, Hey, we think this is final. And then we recorded it ourselves. Like we just did a quick recording. I put on my voiceover voice for it, and delivered it and just sent it to him like hey, you know, obviously this isn’t the studio quality that we want and you No voiceover artist is going to have much more experience with this. But just to, again, to hear the script, and to hear it is good. But yes, so if you’re doing a B roll only video, and by B roll, if you don’t want B roll as its footage, like people working in your office or walking into your office or the outside of your office, the footage that’s not just focused on particular person talking or telling a story. So that’s what we mean by a B roll only video.

Lauren Sarver 25:26
Yeah, and that can also work if you want to see a person like we’ve done, maybe some location tours, if you want to see a person initially on camera, and then you do this big long tour where you’ve got a bunch of B roll and then you see them at the end. And it works really well for that as well.

Ryan Sarver 25:44
Yeah, I think that’s, that’s always a really interesting thing is because even with that B roll, I’m always a fan, no matter what of a person being seen in a video. And by being seen, I mean someone talking to the camera, or presenting or something like that, because I think it humanizes a brand that humanizes who you are and what you’re about. And so that’s a technique that we use quite a bit is, hey, let’s come in. And sometimes like that, we you don’t need a teleprompter because they’re basically delivering the presenter is delivering maybe one or two sentences like Hi, my name is with, you know, we’d love to show you around our property. So then you’re done with them on camera, and the rest of it is scripted. And so they can read it while they’re standing right there. So it’s still their voice. But you’ve instantly created a personal connection to a person, like you understand where this voice is coming from. And so that’s also an interesting way to, you know, to do to do video with script.

Lauren Sarver 26:45
Yeah, another thing that we have seen some of our clients use, and we’ve used ourselves, if you were doing short videos for social media, e news, and some kind of marketing thing that you’d like to put on your website. That’s very informational. That’s a great place to use a script as well.

Ryan Sarver 27:06
Yeah, so we’ve done that ourselves. And, and I will say, who I think really popularized this quite a bit. This has been many years ago. So it’s actually our video host company that we use called Wistia. And there were other people using this at this point, but they really came on strong with as a video host, we were one of their early clients. And they made a ton of videos teaching people how to shoot video, like internal for internal communication teams. And they presented with like a colored background, one person right in the middle, talking to camera. And they were pumping out videos, wild, like a lot of videos, and they were really good. And they were full of information. But it was really simple backdrop person talking to the camera, and they use teleprompters for that. And they use script. And they had several videos about how we write our scripts, how we, you know, what equipment we’re using to teleprompter stuff. And so, but it was really, I mean, they were able to produce a lot of content like that in a quick amount of time using a teleprompter, because I think they only set up their studio, they were a small company at the time, they set up in this extra space that they had. And so they would set it up, I think for a day or two at a time. And they try to shoot these talking portions, a lot of them at one time. And so by having the script, they were able to pump out a lot of content really quickly, that was informative that I think really helped them. I mean, they had a good business model. But I think it really helped them grow their business, because they got a lot of attention for that.

Lauren Sarver 28:37
Yeah, that works. So so well, if you can be organized enough on the front end to have several several videos that you can do. And it’s also really cost effective that way, because you’re just taking, you know, your one to two days to shoot. And the teleprompter really makes that possible. You could never do that by memorizing or just going off the cuff when you’re doing that kind of volume

Ryan Sarver 29:00
in one day or two. Yeah, and I don’t want to misrepresent this. That’s a lot of work. Oh, yeah, that’s a lot of work to get those scripts ready. And to go, this is what we want to say. But especially for cost conscious, and you’re bringing someone like us in or another video vendor in. So the way that we work is we work with half day and full day rates. So where you get us for five hours or 10 hours. And so you can shoot as much as you want to within those five or 10 hours. So to make the most of that having several scripts ready, you can shoot a lot of video in that in that five or 10 hours and then go Alright, we’ve, you know, if you’re doing just social media and someone’s talking to the camera, and you’re doing 60 to 92nd things, you could get content for a year, potentially, in a day where you’ve shot it Now that doesn’t mean it’s edited, but you’ve at least got those main things done. It’s gonna take you a lot of work to get to that point. But, you know, that’s, that’s the benefit.

Lauren Sarver 29:54
Yeah. And we’ve also had clients do, you know, like a quarterly update. So that’s something Much more lengthy. But the same type of thing where you’re delivering information, you’re trying to stay connected to people, either internally or for your clients. But that’s kind of a kind of a variation on the same thing there. Something else we’ve had clients use teleprompters for quite a bit is if you’re doing a video that’s more presentational in nature, that has some length to it, and it’s really walking people through from, you know, point A to point B, you’re, you’re kind of taking them on a journey, but it’s very, very specific.

Ryan Sarver 30:36
Yes, you know, and I think the word journey there is really important here, you know, if you’re doing that presentation, again, you know, we’ve all sat through presentations that are terrible, you know, where someone is just reading information. So and I think, you know, by having a script and doing that front work, you can create those moments where you’re like, oh, I’ve, I’ve created this flow of this presentation, and you present it to other people, before you’ve ever gotten on camera, that kind of go, this script is going somewhere. And, you know, it’s, it’s going to be good.

Lauren Sarver 31:07
Yeah. And it allows you doing it in this way versus just, you know, you’re going live and you’re making a presentation. I mean, doing it on video like this. And when I say presentation, I don’t necessarily mean, you know, stand up with PowerPoint, or whatever we’re using these days and click through the slides. Yes, I, I mean, it’s scripted, you’re delivering some very specific information. But this allows you to be able to use compelling music, B roll, really good photos, or whatever to integrate into that. And it can, like I said, before, you can kind of take people on a journey, you can use all those elements and put them together, and it does create something that maybe has a little bit more feeling to it than if you’re just there doing the presentation.

Ryan Sarver 31:58
Yeah. And I, the last point is just again, like if it’s really informational. The last kind of video we’ve done is, you know, they were trying to deliver a client was trying to deliver a very specific information about a program. And so the thought was, well, we could just do a voiceover again. And we’ve kind of already talked about this a voiceover with just some slides and so forth over the top of it. And I said, hey, let’s use, let’s get the person in charge this department, let’s give them a script where they’re on camera for two or three sentences introducing it, and then we just have them read the rest of it. And it was really successful. So I think it’s, you know, just thinking about if we have something that’s really informational that we want to do, how do we, you know, I think the thing of the script is like, yeah, it this definitely makes sense for a script. And we kind of give you those tips writing the script, but kind of going also, how do we get a person involved with that. So I’m always a fan of again, I’m gonna reiterate this, and I’m just talking again, but it’s just having writing the script and making it personal. So that person feels real, but then it’s also can deliver that information. So

Lauren Sarver 33:07
it’s kind of like a living brochure. In some ways, it’s just things that can and probably are written down somewhere. But this is a much more compelling way of delivering that information and making more of an impact with it.

Ryan Sarver 33:21
Yeah, you know, if you’re going to a 92nd video is going to be watched more readily than a three page document. Right? Right. Now, once once that they’re intrigued by the 92nd video, they’ll probably go read the three page, two page document, but if you got to get the information in front of you, obviously video is a great way in general, but how do you use a script and make it personable and engaging at the same time? All right, well, that’s a lot of talking.

Lauren Sarver 33:47
A lot of talking about we didn’t

Ryan Sarver 33:49
have a script for this one. I

Lauren Sarver 33:51
think that’s fairly obvious.

Ryan Sarver 33:56
Well have an outline. That’s right. But this is supposed to be conversational. See, this is more of a story. This is our journey.

Lauren Sarver 34:01
A script would be inappropriate, the script

Ryan Sarver 34:04
would be inappropriate for this script would have definitely been inappropriate for this. I can’t blink I’m reading. So anyway, well, we hope this information has been helpful for you. And we will see you in a couple weeks. Thanks so much for listening to this episode of the Marketing and engagement podcast, buy 2355 Productions. If you’d like to find show notes and links visit us at 2355 Productions calm. Please don’t forget to subscribe on your favorite platform to continue to get episodes delivered to you as soon as they are released. We will be back in a couple of weeks. Take care



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