All Episodes

Reimagining Fundraising Campaigns and Events

2355 Productions
2355 Productions
Reimagining Fundraising Campaigns and Events
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CGI does an annual Match Madness fundraising campaign, a take off of the NCAA’s March Madness, that uses a matching gift to encourage additional giving. When the tournament was cancelled due to COVID, they had to rethink the entire approach to the campaign.

Show Notes »

Sharing Timely Stories to Encourage a Community

2355 Productions
2355 Productions
Sharing Timely Stories to Encourage a Community
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Tricia has worked at the Wesleyan Church headquarters for the past 11 years. She is currently an Assistant Editor in their communications department. Most of what she does involves writing, editing, and curating stores for their website,

Show Notes »

Creating Content During a Black Swan Event

2355 Productions
2355 Productions
Creating Content During a Black Swan Event
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Identifying the problem you are trying to solve is the first step. For ICC, they found that the more advanced choirs sounded so good that many parents didn’t think their child was good enough to get into a choir. So, they made a series of videos and each video focused on the story of one child in the choir, and the

Show Notes »

Donor Appreciation & Virtual Opportunities

2355 Productions
2355 Productions
Donor Appreciation & Virtual Opportunities
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Riley Children’s Foundation is a healthcare organization, and we are in a healthcare crisis. They wanted to respond to immediate needs, and donors wanted to be a part of that. Many of the families with children receiving treatment are already struggling, and the economic impact of the pandemic made the financial strain that much greater on these families.

Show Notes »

Adapting Strategies to Continue Mission

2355 Productions
2355 Productions
Adapting Strategies to Continue Mission
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Kevin discusses some of the challenges of those experiencing domestic abuse during COVID, often being quarantined with their abuser with no respite. Sheltering Wings has dialed up the intensity of their communications during this time, making sure social media posts are “bite-sized snippets”

Show Notes »

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