We’re discussing storytelling, why it’s important, and how to develop a system to curate stories on a regular basis.
The Marketing & Engagment Podcast
A podcast all about exploring different tactics for marketing but also strategies and techniques to create lasting engagement with donors and customers. Hosted by Ryan and Lauren Sarver of 2355 Productions, a video production company based out of Indianapolis.
Tricia has worked at the Wesleyan Church headquarters for the past 11 years. She is currently an Assistant Editor in their communications department. Most of what she does involves writing, editing, and curating stores for their website,
Identifying the problem you are trying to solve is the first step. For ICC, they found that the more advanced choirs sounded so good that many parents didn’t think their child was good enough to get into a choir. So, they made a series of videos and each video focused on the story of one child in the choir, and the