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The Marketing & Engagment Podcast

A podcast all about exploring different tactics for marketing but also strategies and techniques to create lasting engagement with donors and customers. Hosted by Ryan and Lauren Sarver of 2355 Productions, a video production company based out of Indianapolis.

Episodes

Creating Content During a Black Swan Event

Creating Content During a Black Swan Event

 
 
00:00 / 00:24:37
 
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Identifying the problem you are trying to solve is the first step. For ICC, they found that the more advanced choirs sounded so good that many parents didn’t think their child was good enough to get into a choir. So, they made a series of videos and each video focused on the story of one child in the choir, and the

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