Content Creation

Consistent content to keep your organization top-of-mind

Does social media seem like a challenge? It certainly can be, especially when you don’t know what to post or don’t have a library of photos and videos to draw from.

Our content creation plans are designed to help solve that problem. Instead of thinking about just making one video, we take the content we’ve captured and turn it into multiple videos formatted for different platforms. One video concept now becomes many different pieces of content. Another benefit is that we don’t get rid of the footage. Our archive process enables us to come back and make new edits for future initiatives — sometimes without having to capture additional footage.¬†

Our content creation plans aren’t just about shooting videos. Our aim is to create a deep well of assets you can draw on to keep your organization top-of-mind.

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Examples

Wabash Valley Power Alliance is a not-for-profit generation and transmission electric cooperative, serving an alliance of 23 member distribution co-ops in Indiana, Illinois, and Missouri. They power more than 325,000 homes, schools, and businesses.

We had the opportunity to work with WVPA on a series of employee stories. These stories were used to recruit future employees, highlighting the positive experiences and benefits of being employed by WVPA.

Agape cultivates personal growth by strengthening the mind, body, and spirit through unique horse-assisted experiences.

We had the opportunity to partner with Agape to produce a video to help them kick off a capital gifts campaign to build a brand new facility. A section of the main video was composed of parent testimonials. Because these stories from the parents were so moving, we edited a series of social media videos that focused solely on their testimonials. Below are just two samples of those videos.

Hoffacker Health and Fitness¬†is a boutique fitness facility located in Indianapolis. Each session is one-on-one with a personal trainer in a private suite and is catered specifically to each client. They focus on individual goals, whether it’s weight loss, sports performance, or general quality of life.

Our task was to create client testimonial videos that highlighted the benefits of working with Hoffacker Health and Fitness for several different clients. These videos continue to live on their website and are shared on a regular basis to highlight the results clients are seeing.

RISE Commercial District describes itself as a business incubator. By providing all-inclusive warehousing and office space with short term leasing options, RISE enables business to start and grow into a space without the problems and constraints of typical business leasing.

To increase public awareness about who they are and what they do, we were tasked with creating a series of videos in varying lengths to be used on Instagram, Facebook, and in email. We also used that footage to create a website header and other quick-hit social media videos.

School of Strength offers fitness classes to maximize the potential of their student athlete and adult clientele.

Our task was to create social media and website content that can be used to promote the classes. We created several videos for website backgrounds and headers as well as photography for similar purposes. 

Ready to fill your social channels?

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Get this right now!

Time and money are both valuable resources, and we hate to see either one (especially both!) get wasted.

In this 10-minute video, you’ll earn to identify the top 5 problems most organizations encounter when making a video and, most importantly, how to fix them!